"What's the next wave of toys?" That's the question posed by someone on a website dedicated to children's vertical q&A. "In my recent copy of xyz, the real dimension and the digital world are converging more and more. "Now, a story prototype or a game card that is fun in the real world is just as important in the virtual world." An Internet developer and marketer replied. "Xx" is adapted from the popular children's game social network site "XX Monster", is the top sales of children's magazine in Britain.

 

 

 

 

On the other hand, traditional children's toys are still thriving. Last week, "so-and-so daily" reporter in the "German handmade design art exhibition" to see a few small German craft (toy) brands, exhibited exquisite human dolls, flexible cloth dolls, doll scene music box, "but frankly, more suitable for big friends, buy back collection". But it is the low-key wooden components in the corners that have attracted a lot of attention. "Natural and durable, the texture of the log also makes people feel close, less restrictive, can actually play for children." "Said an audience member.

 

 

 

 

 

Whether it is the best-selling Lego bricks, Barbie dolls, or the rise of intelligent toys in recent years, all toy manufacturers are emphasizing children's hands-on ability and imagination cultivation. They hope to respond to the competition from tablets, smartphones and TVS by making toys more appealing by adding to the mix of open play and DIY fun.

 

 

 

 

 

Open endings were a popular theme at this year's North American Toy Fair. For example, WiseAlec, a board game crafted by a school teacher, offers personalized play to teenagers and preschoolers. Learning AIDS like Create-a-Maze have also been developed in single and multiplayer modes. There is no limit to how a child can play these toys or games, and the child can explore ways of playing according to his or her abilities and interests to improve creativity, strategy use and problem solving skills.

 

 

 

 

 

Durable and flexible building block toys are also a big theme this year, and the popular Brackitz at this year's exhibition is a base toy. Lego, the ancestor of pixel building blocks, recently joined forces with American artist NathanSawaya (Nathan saaya) to stage the "art of building blocks" exhibition in Paris. More than 1 million pieces of lego building blocks will be made into 100 sculptures and portrait works to commemorate the upcoming children's day.

 

 

 

 

 

"The great thing about Lego is that it's a toy that doesn't know where. In Africa, I met indigenous people who had never played with Legos, who had never even heard of them. But miraculously, when I tried to take out some blocks, they immediately put them together without any help. I think it's a good medium, it makes art accessible."

 

 

 

 

 

It is not just the way toys are played that has changed qualitatively, but also the way toys are sold. Pley, an online toy rental service, encourages users to upload their own Lego designs, which are voted on by Pley's users. More than 5,000 of the submissions will be included in Pley's new Lego pack, which typically takes only two weeks to approve. For between $10 and $300 a month, users can rent it for free and pick it up when it's due.

 

 

 

 

 

From experience, successful toys tend to be layered and help children grow and learn new skills. But after studying 6,000 different toy characters, experts at the University of Edinburgh concluded that children's toys have become very close to life in recent years, especially in the negative aspects of life. Such toys will not have a good impact on children's personal character and mental health development.

 

 

 

 

 

As early as 2012, a year after Apple released the iPad, the popular gift for kids shifted gears: not a doll or puzzle set, but a tablet computer. Public opinion is worried about this change. On the one hand, the development of the Internet has broken through many bottlenecks of traditional toys, bringing more imaginative designs. A new Wifi-connected Barbie not only has a two-way conversation with children, but can store up to 10,000 phrases. On the other hand, entering high-tech childhood too quickly also has many hidden dangers for young children who need multi-stage learning.

 

 

 

 

 

As a result, voices against over-acquisition such as "embrace the process of growing up" and "learn to create your own fun" are revived. Toymakers encourage preschoolers to start with simple chemistry experiments. Professional skateboarder so-and-so and robot toy company so-and-so to snowboard as inspiration, launched a series of physical circuit skateboard; For girls, a GirlScout cookie oven allows them to twist and turn to make cookies.